Deep Heat
Video, Influence, Success
Outdoor | Advertising Campaign | Social Media
Igniting Deep Heat’s Dominance Across The UAE And KSA
Deep Heat, a renowned topical relief brand with a stronghold in the UK and Europe, entrusted us with a bold mission: to establish its supremacy in the dynamic markets of the UAE and KSA.
Our challenge was twofold: to remain at the forefront of active individuals’ minds and provide relief for those seeking respite from everyday exertions, all while resonating with Expats and Arabic-speaking locals. Here, we unveil our approach to conquering this ambitious task.
Our Strategic Approach
Recognizing the need for a substantial impact in the Middle Eastern markets, we harnessed the formidable trio of influencers, the potency of video marketing, and the extensive reach of paid social media advertising. Our strategy was as dynamic and fiery as Deep Heat itself.
Influencer Marketing
We forged alliances with four influential local figures, each possessing a unique brand appeal harmonizing seamlessly with Deep Heat’s core message.
Video Marketing
The full potential of video was unleashed through a compelling full-length video, which wove together mini-stories from each influencer. This approach seamlessly blended the grandeur of mass media advertising with the genuineness of influencer marketing.
Paid Social Media and YouTube Advertising
To amplify our message, we meticulously devised a robust media plan that propelled our content across social media platforms and YouTube, ensuring maximum exposure.
Our Unyielding Efforts Yielded Results That Sizzle
- A 1-minute hero video delivered in both English and Arabic.
- Four enthralling micro-stories in two languages.
- Collaborations with four influential figures in the UAE.
- A campaign that resonated with English and Arabic speakers across the UAE and Saudi Arabia.
- A staggering 4,998,901 impressions were achieved.
- An astounding reach of 1,235,443 unique users.
- A grand finale of over 6 million Thru and TruPlay video views.
Today, Deep Heat isn’t merely a topical relief brand; it has solidified its position in the UAE and KSA as a trailblazing leader in its category. Our challenger agency approach blazed a path for Deep Heat’s dominance, firmly establishing it as the preferred choice for relief seekers in the region.
Services Provided
Our suite of services encompassed strategic marketing, creative ideation, scriptwriting, video production, influencer management, media planning, SEM, paid social advertising, YouTube advertising, stakeholder liaison, and comprehensive reporting & data insights.