DP World Tour Championship 2022
A sensational year to sell out
Social Media | Paid Social | Content
From the Fairway to Social Glory
We helped transform the DP World Tour Championship 2022 into a sensation, selling out before opening day. With millions of impressions, views, and explosive growth, EQ assisted WSP in crafting social magic that captivated audiences, making this flagship golf event a must on the social calendar.
Unleashing Social Magic: DP World Tour Championship’s 2022 Victory
Once again, EQ was entrusted by WSP Global as their Content Strategy and Paid Social partner, playing a pivotal role in executing a comprehensive social media strategy for the DP World Tour Championship 2022, the prestigious culmination of the Race to Dubai and a premier international golf tournament in the region.
The Challenge
Having previously contributed to the successes of the DP World Tour Championships in 2020 and 2021, our mission for 2022 was to build upon these achievements. This year, our performance benchmarks were even higher. We faced the dual challenge of elevating the event’s status as a cornerstone of the sporting and golf calendar while also making it appealing to non-golf socialites and families.
The Outstanding Results
Our strategy surpassed expectations, dominating the overall communications and resulting in the DP World Tour Championship selling out before the doors even opened—an unprecedented achievement in its history:
- An astounding 25 million social media impressions
- A remarkable 2.6 million Tru video views
- More than 26.5k link clicks
- An impressive 911,500 engagements
- We increased our female audience share to 24% from 13%
- An astounding 25 million social media impressions