Hada Labo Tokyo
Influencer-Driven Triumph
Outdoor | Advertising Campaign | Social Media
Hada Labo Tokyo’s Soaring Success In The UAE And Saudi Arabia
Hada Labo Tokyo, a revered skincare brand that has made its mark in the UK, turned to EQ Agency to conquer the fiercely competitive landscapes of the UAE and Saudi Arabia. Despite its limited marketing budget, Hada Labo Tokyo sought to challenge industry giants, armed with glowing endorsements from celebrity bloggers and public figures in the UK.
Authentic And Effective
In a bold departure from conventional practices involving costly in-house content creation and paid advertising, we embarked on a disruptive journey, making Influencer Marketing our cornerstone strategy. Our approach involved forming strategic alliances with local Instagram influencers who not only grasped the essence of the brand but also shared our passion for crafting authentic, compelling content.
We orchestrated partnerships with 52 influencers, spanning a diverse spectrum from micro-influencers to mega influencers. With meticulous selection, these collaborators received exclusive product demo boxes and immersive skincare experiences, with some even co-hosting in-person masterclasses alongside us.
The Impact Of Influencer And Social Media Marketing
- A total of 76 pieces of original, authentic content were generated by our influencer partners, deeply resonating with their own dedicated audiences.
- 250,000 organic impressions were amassed, reaching an impressive 234,000 unique users reached on Instagram.
- The engagement was extraordinary, with over 18,800 interactions recorded, culminating in an exceptional organic engagement rate of 11.5%.
Hada Labo Tokyo’s Remarkable Ascent
The triumph didn’t conclude there. Hada Labo Tokyo ascended to become Watson’s #2 best selling skincare range, exemplifying the potency of our strategy. Additionally, the brand clinched the prestigious Best Skin Care Brand award at the 2022 Retail Awards, solidifying its position as an industry pioneer in skincare.
The EQ Agency Impact
Hada Labo Tokyo’s journey from being a newcomer in the UAE and Saudi Arabia skincare markets to emerging as a dominant player exemplifies the compelling impact of synergizing In-Store activations, Influencer Marketing, and Social Media Marketing. EQ Agency’s partnership-driven, disruptive approach shattered conventions and produced outstanding outcomes that continue to illuminate the skincare industry.
Services Provided
Our comprehensive suite of services encompassed social media strategy, creative ideation, influencer management, social media marketing, content marketing, in-store activation, event management, stakeholder liaison, and comprehensive reporting & data insights.